Signal Works

LinkedIn outreach you can actually read

See every number, every week.

Signal Works runs LinkedIn outreach for founders who still close their own deals. Every week you get the report and a call with your strategist: what went out, who answered, what we changed and the reason for it. You never have to guess what your campaign is doing.

Book your strategy call Read the client numbers
  • 1 to 3new deals closed by our clients each month.
  • 85%of clients see a closed deal on their report by day 90.

Your standing review

Your strategist walks you through the report, every single week

Handing off your prospecting should never mean losing sight of it. You get a short standing call with the strategist on your account. It runs on the data, it covers the sales calls in front of you, and it ends with a plan for the week ahead.

  1. What went out

    The invitations and follow-ups sent from your LinkedIn profile, and the messages you approved to go with them.

  2. Who answered

    Who is accepting, who is replying, and which of those replies show genuine interest in what you sell.

  3. What we are changing

    The targeting and copy changes planned for the coming week, each one tied to something we saw in the replies.

  4. Your next sales calls

    Coaching on the conversations already on your calendar, so you walk into each one with a plan to close.

Turning the dials

Every adjustment comes with a reason you can see

Think of your campaign as a transmitter with four dials: who hears it, what it says, when it lands and what happens once someone answers. Each week the readings tell us which dial to turn. Here is what we read on each one, and what moves when we turn it.

01Targeting

What we watchWhich profiles accept and which ones answer, held up against the clients who already pay you.

What we changeThe first call sets the frequency. We study your strongest current clients and pin down the buyer they have in common. Your dedicated Sales Navigator expert builds the list from that profile and retunes it as replies arrive.

02Messaging

What we watchWhich messages earn a response and which ones get passed over.

What we changeA human writer composes each message in your voice, and nothing is sent until you approve it. There is no cap on copy rewrites, so when a message reads flat in the replies, we redraft it.

03Timing

What we watchHow buyers respond across the invitation and each follow-up that comes after it.

What we changeInvitations and follow-ups go out daily under your own name, so every conversation belongs to you.

04Closing

What we watchWhich replies are real buying interest and which are noise.

What we changeWe filter out the noise. Each interested reply lands with a short brief: the person's background, their message and a draft answer. From there, your strategist preps you for each sales call that comes out of it.

  • On your account:
  • A launch specialist
  • A Sales Navigator expert
  • A writer
  • A strategist

Readings from real accounts

Six client accounts, read straight off the report

Six industries and six different starting points. Client names stay private. The facts are reported exactly as they happened.

Deals closedPipeline built

  • Trucking and warehousing companyClosed

    Two new clients in 45 days

    This trucking, warehousing and distribution company signed two new clients in 45 days, and at one point had five meetings booked in a single two-week stretch.

  • AI and technology consultancyClosed

    A large-company deal closed, banks at the table

    This consultancy closed a deal with a large company to run its technology rollout for employee onboarding and AI. It now has several meetings with large banks.

  • Commercial insurance agencyClosed

    A 35% acceptance rate and deals closing

    This agency has insured businesses of all sizes for more than 23 years. About 35% of the people we invite are accepting, and a few small deals have closed.

  • Small-business financing brokerPipeline

    Three leads after one rewrite, including a $10 million deal

    After we made significant changes to the launch copy, three leads followed. One is a $10 million financing deal on which he would earn 5 to 7%.

  • Data analytics companyPipeline

    30 meetings that revealed a new line of business

    One campaign booked this company 30 meetings in about two months. None of them were its usual buyer, and that was the insight: there was demand for a second product. The company is launching it.

  • Content agencyPipeline

    267 prospects, 101 connections, 26 replies, 8 leads

    Those are the numbers from this agency's first two and a half weeks, and they ended with its first meetings on the calendar.

Want to know what your own report would track?

Book your strategy call

Small on purpose

Made for the founder who is also the sales team

Our clients are small businesses of ten people or fewer, across every kind of B2B industry. Big agencies file a company that size under minor accounts. For us, that size is the whole focus of the work.

  • A prospecting desk you never had to staff

    Picture a founder, a few colleagues and no sales hires. That is our typical client, and we fill the prospecting seat nobody is sitting in.

  • Your calendar stays mostly your own

    Time is the scarcest input in a small company, so your share stays light: approvals, replies, sales calls and one short call a week.

  • Spend that has to show up in the numbers

    That is why you start with a four-month pilot and a guarantee instead of signing a year-long contract.

Where the numbers tend to work

Check these four readings before you worry about your industry.

  • You sell to companies, or to people with high net worth.
  • Each new client is worth $5,000 or more.
  • You take the sales calls yourself.
  • You have paying customers today, and room for plenty more.

Four months, fee at stake

Four months to show you the numbers, then month to month

Signal Works has no long-term contract for you to sign. The pilot is long enough to close deals and judge the return with real data in front of you. After that, you stay because the report keeps earning it.

  1. Kickoff call

    Tune the frequency

    We pick out your strongest current clients and use them to aim the target list.

  2. About a week later

    Your campaign goes live

    Your first invitations go out.

  3. Every week

    Report, call, changes

    You see the numbers, we explain them, and the campaign gets sharper.

  4. After month four

    Month to month

    Keep going on a rolling basis, with no long-term commitment.

Our fee is on the line too.

If the four months pass without a closed deal, our fee takes the hit.

Ask us how the guarantee works when we talk. We'll walk you through it on the call.

Behind the report

The figures behind the team reading your report

The sample report above has no numbers on it. These ones are real. They describe our team's work across its client accounts.

outreach messages sent by our team
5M+
in client revenue generated
$125M
people on our team
30+
new deals closed by clients each month
1 to 3
of clients post a closed deal by day 90 of working with us
85%

Thirty minutes, your numbers

Find out what your report would measure

Book a 30-minute call with our team. We'll learn your business, show you how we'd reach your buyers and give you a plain answer on whether it's a fit.

  • Who buys from you, and how we'd find more of them on LinkedIn
  • What your weekly report and call would cover
  • How the pilot and the guarantee work
  • A straight answer on fit, either way

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